Jaguar Type 01 revealed: 1,016bhp EV marks brand's new direction

Jaguar has officially revealed the Type 01, a 1,016bhp all-electric car that the company intends to use as the foundation for a wholesale reinvention of the British brand. According to multiple reports, the car is now showroom-ready after a prolonged period of anticipation and public debate about the direction Jaguar was taking.

The Type 01 represents the clearest signal yet of what Jaguar intends to become. Rather than competing in the mainstream electric vehicle market, the brand appears to be targeting buyers at the very top end of the luxury segment, where exclusivity and performance carry more weight than volume sales. A figure of 1,016bhp puts the car firmly in supercar territory in terms of outright power.

For everyday drivers, the Type 01 is unlikely to be within reach financially, given its positioning as an ultra-exclusive model. However, the car matters beyond its own sales numbers because it sets the template for how Jaguar plans to develop its range going forward. The direction Jaguar takes with this car will shape what the marque looks like across its whole line-up in the years ahead.

The reveal ends a considerable period of uncertainty about the brand's future, during which Jaguar paused new car sales in the UK while it prepared its electric transition. Multiple reports describe the Type 01 as the most significant car Jaguar has produced in a generation, and the one on which the credibility of its reinvention now rests.